B2B Software & Technology Companies
B2B Technology & Software Companies
Stand Out in a Crowded, Competitive Field
Competition is fierce in the technology and software industry. Large firms employ a deep bench of in-house resources to deploy their own marketing technology ecosystems—leaving smaller players at a significant disadvantage, even if their products best the competition in a one-on-one matchup.
So how do you compete with these mega firms and their substantial resources to drive leads and opportunities? An Elastic Marketing subscription from RevenueAI helps level the playing field by providing the advanced tools and resources you need—minus the prohibitive costs associated with building and maintaining such capabilities in-house.
With decades of industry experience behind us, RevenueAI develops and executes marketing and customer development campaigns designed to create a more level playing field. Among the firms we’ve helped to grow their potential: Retek, Oracle Retail, Optimizely and Agile Frameworks.
We Help You Understand the Buyer Journey and Attributes of Personas.
Software companies must thoroughly understand their buyer’s journey to a decision. Typically, this involves awareness, consideration, and decision stages. Mapping out content to align with this journey is crucial to meet the needs of potential customers at each stage of software and technology selection. Feeding the persona and behavioral information into the RevenueAI marketing technology stack allows for content and messaging to dial-in what resonates with these decision makers—increasing engagement and conversion rates.
We Help You Clearly Articulate Your Unique Value Proposition (UVP).
Clearly articulating what sets your product apart from the competitors is crucial to persuading potential customers to take a look at—and ultimately choose—your product. Whether it’s cutting-edge features, ease of integration, scalability or outstanding customer support, this differentiation should be front and center in your marketing campaigns and content.
We Help You Tap into a Cost-Effective, Scalable Solution to Build Market Share.
RevenueAI’s Elastic Marketing subscription service allows technology and software companies to scale outreach and business development programs up or down depending on need—delivering significant cost-savings by eliminating the need to invest in technology stacks and in-house staff resources. Each of our campaigns runs on a quarterly basis to offer our partners the greatest amount of flexibility in setting priorities and developing new or additional campaigns to meet demand.
B2B Software Company Results
- Increased engagement ratio of qualified targets 50.29% by reducing the number of interactions required to engage a marketing qualified lead.
- Increased sales qualified opportunities by 217% (22 to 69).
- Increased Opportunities won from 17.9% to 31.52% by focusing on ICP.